Ground has long been used by advertisers as an important carrier in advertising creation. Unique ground art can create eye-catching and diverse landscapes. But because the ground material is different, such as cement pavement, asphalt pavement, etc., or the area where the advertising is used, such as roads, pedestrian channels, squares, etc., it brings different practical requirements for the material of the ground advertising media. For example, the material applied to the ground advertising media needs to have strong adhesive property, reflectivity, weather resistance, acid and alkali resistance, construction convenience, be colorful and so on.

The new preformed hot-melt marking tape improved by technology can be firmly attached to the ground after hot baking at high temperature. It has lower requirements for the smoothness of the road surface, and various types of text and complex multi-color patterns can be precast accurately. Moreover, the construction method is simple, the construction speed is fast, and the requirement for professional technology is low. Because of its higher practical performance, it has become a new medium carrier of ground advertising, and is more and more used in ground advertising.